Sunday, March 24, 2019

The Importance of Creating Authentic Content and Why I Want to Improve Mine

Unrelated photos but I wanted to use them in a post 🤣
Lately, I've noticed bloggers emphasizing how important it is to create authentic content, and I really appreciate this. Some are even going to the full extent of deleting spam followers regardless of dropping their following numbers. This got me thinking about the quality of my own content, especially after doing two back-to-back sponsored posts. I realized that my posts lack quality lately.  I've thought about this for a while now but it was easy to continue my downward spiral of neglecting my actual blog and focus on my social media accounts, but I miss the simplicity of sitting down at my desk and writing a blog post. I could come up with excuses as to why I haven't posted much on the blog in the past few months and believe me, there are reasons. I'm stressed with grad school. I write three-four articles per week for my classes, pitch stories, and do research assignments, so by the time the weekend rolls around the last thing I feel like doing is writing ANOTHER article. I'm beyond exhausted from traveling all over New York City on assignment. I'm somewhat unmotivated to write blog posts and would rather do something mindless like edit photos for my Instagram instead of take the time to put the thoughts swirling around in my head into tangible words. But writing was always therapeutic for me and I miss that. I miss brainstorming ideas and getting excited about writing them. It wasn't until Instagram recently shut down last week that it truly hit me. Say social media depletes forever in the next 24 hours, what would I do? What would I have left to show all my hard work from the past two years? I wouldn't have much, and that didn't sit well with me so it got me into thinking about why I started blogging in the first place and the new direction I want to go in.

Flashback to when I started this blog over two years ago after careful consideration about what I wanted to do with my career after I graduate from college. Everything always led me back to fashion. I didn't major in fashion in college, and I didn't have room in my schedule to add an additional minor. In a perfect world, I would've majored in journalism and public relations (which I did) and have a minor in fashion merchandising. I did end up taking a few fashion electives, and I loved them, so I'm thankful that I was able to do that. But I wanted more. I wanted a deeper connection to the fashion industry and a place where I could just talk about clothing allll day long.

My blog also has helped me out of difficult times in my life. I've touched upon this briefly in past posts but I struggled a lot during my time in college. My school was small and cliquey, and I never felt like I truly belonged. I wasn't into partying much, and I found going out exhausting. My blog was a fun, creative outlet for me to channel my time into on the weekends, especially once I included my best friend in the process and she took all of my photos for me. Anytime I was struggling with the college workload, drama in my friend group and later on as I finalized my plans for life after graduation, the blog was always there for me and something I looked forward to doing every day. And, for the record, I still look forward to doing this every day.

But I want to produce quality content. I don't want to be an influencer. I want to be a blogger who inspires the people around me. I don't want the sole focus of my presence on social media to be promoting products and asking people to purchase them through my affiliate links. I don't want to just upload a quick photo on Instagram and then disappear for the rest of the night (I'm working on this, I promise). I want to produce content that matters to people. If I'm going to be referred to as "the girl with the blog," I at least want a blog to be proud of with content that will inspire or help someone in need of advice. It's so easy for me to get caught up in the likes on Instagram or the follower count on Twitter but none of that matters if the content I'm producing is trash. And this is exactly what's been happening for the past few months. Studying in New York City only heightens my desire to make it big in the fashion blogging realm. I'm surrounded by successful bloggers every day and to be completely honest, I want the glamorous blogger life too. I want to have a big following and attend multiple New York Fashion Week shows and get sent on destination trips just as much as the next person, regardless of how unrealistic that is. But none of this matters if I don't have an actual blog to be proud of and an authentic voice to share with people. So I'm trying to get my voice back and make it known to my readers, if there are any out there. I'm capable of writing more than fluff, promotional pieces because I write news articles every week for a living so why not hold my blog to the same standard?

It's easy to get uninspired and lose touch with blogging. And it's easy to experience intrusive thoughts about constantly growing a large following on social media to finally "make it" and reach a certain threshold to pursue blogging as a full-time career. But what I need to remember is that blogging is my creative outlet and it's supposed to be fun. If blogging becomes stressful and draining, then I'm failing not only myself but the people who do follow my content. To summarize this ongoing narrative, my creative outlet sometimes lacks depth, but we're going to get back on track. Because if my writing doesn't have emotion and authenticity, then it has nothing.

Thanks for reading my jumbled thoughts! If you're interested in this outfit, it's linked down below. Much love! 

1 comment:

  1. i. love. this. post. so, so well said and i couldn't relate more.
    - meg |